Posts Tagged ‘media’

Story by Allen Cumbia. Photos by Paul Bickford.

David Powers in the Control RoomDavid Powers, FBC’s Associate Pastor for Communication will retire September 1, 2013.

Since January 2013, a Communication Visioning Team has been studying First Baptist communications in the past and present, as well as technology advances that might impact the future. The team has presented a final summary report to the Personnel Team, as background for a more informed search for a new Pastor of Communication.

Following is a synopsis of the full report.

A mission statement was adopted to act as a guide in the discovery process:
• Take a comprehensive look at how First Baptist has communicated and is currently communicating its message.
• Determine which methods are most effective or accessible.
• Evaluate how the current social, technological and cultural changes will affect future communication habits and preferences.
• Offer background to assist the search team in making informed choices for an individual to guide FBC’s future communications ministry.

From staff interviews and research into the current and potential future states of communication a number of things became clear. The relevance of many past ways of communicating has changed, and the following trends will only continue.

Print media is rapidly declining due to rising costs and the speed with which news becomes stale. With the exception of the Sunday bulletin and First Family News, most of our printed material has transitioned to electronic forms.

Broadcast does not hold the same status it did only a few years ago. With the rise of the internet and mobile devices, media consumers have many more options for content.

Social media has become a powerful and growing force in communication.

What does all of this mean as the church moves forward?

We will likely continue to communicate in many of the current ways, though to lesser degrees. What will be different is the amount of communication that will become electronic in nature. Fewer people are entering the church doors during a given week, month or year. That is not indicative of poor leadership or a lack of good programming. It does reflect that our culture is now engaged with churches in vastly different ways than in the past. People have more demands on their time, are involved in more activities, and connect with a church in different ways than have in the past.

First Baptist needs to recognize and work with the emerging trends. We have some unique opportunities for congregational life if the coming technological, social and church changes are embraced –

• embraced to tell our story in effective and meaningful ways;
• embraced with the understanding that we have many more options to tell our story to the world;
• embraced with willingness to adapt to new possibilities;
• embraced because we have a good story to tell, one that the world needs to hear.

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